Central Location Sensory Testing
Professional. Controlled. Ready for real food and drink.
Controlled testing, real food, reliable results
Central Location Tests (CLTs) bring consumers together in a controlled environment to evaluate products under consistent, monitored conditions. Our CLT capability is specifically designed for ready-to-eat food and beverage products — meaning we handle product preparation, temperature control, portioning, and all the operational complexity that comes with testing real food.
The result is cleaner data, more engaged consumers, and a professionally managed experience that reflects well on your brand.
Our CLT capability
Flexible testing locations
Controlled product presentation, appropriate testing conditions and reliable data capture
Onsite food preparation
Onsite food preparation: ready-to-eat products served at correct temperature and presentation specifications
Sensory methodologies
Validated sensory methodologies: hedonic scaling, JAR (Just About Right), preference testing, discrimination tests, descriptive profiling
Expert moderators
Experienced sensory moderators and test supervisors
Data capture
Real-time data capture via tablet or paper-based systems
Panel recruitment
Integrated panel recruitment and respondent management
Project management
Full project management from brief to data delivery
Methodologies available
The right test for every brief
Monadic and sequential monadic designs
Paired comparison and triangle tests
Trained panel profiling
Blind, branded and semi-branded testing
Consumer hedonic testing
Custom hybrid designs on request
Built for food and drink businesses
Ingredient and flavour
suppliers
Food service and
hospitality
Food manufacturing and innovation teams
Beverage brands
Retail own-label
development
