Home Use Testing
Real consumers. Real kitchens. Real feedback.
Real feedback from real homes
Home Use Testing (HUT) captures consumer feedback in the environment where your product will actually be used. Unlike CLTs, there's no artificial lab setting — respondents use your product as they normally would, over days or weeks, giving you richer, more naturalistic insight into product performance, usage behaviour, and satisfaction.
We manage the entire process: recruitment, product dispatch, briefing, completion monitoring, and data collection.
Everything handled, start to finish
Recruitment & screening
Respondent recruitment and screening to your exact target profile
Product dispatch
Product pack-out and dispatch logistics across Ireland
Survey deployment
Survey deployment at specified intervals (day 1, day 3, end of use, etc.)
Participant briefing
Participant briefing and usage instructions
Completion management
Completion chasing and dropout management
Data collection
Data collection via online survey, diary, or telephone debrief
Data reporting
Full data processing and reporting
Choose the format that fits your brief
Product dispatch
One product evaluated by all respondents — ideal for absolute acceptance measurement or tracking against a benchmark.
Comparative HUT
Two or more products evaluated sequentially or simultaneously — ideal for reformulation decisions or competitive benchmarking.
Extended Use HUT
Multi-week studies capturing how satisfaction, usage
frequency and intention evolve over time.
What HUTs are used for
Pet food and household product testing
Packaging and convenience evaluation in real use conditions
New product validation
before launch
Reformulation testing (cost reduction, clean label, sustainability changes)
Claims support: 'preferred
by X% of consumers'
