5 Key Trends We Have Found From Our Database

Following on from our bi-weekly questionnaires on shopping and eating behaviour during Covid-19 we worked with our partners MyInsightsOnTime to drill into and gather in-depth insights into the topic of food trends. There is no doubt that trends in food, grocery shopping and cooking at home are changing. But what did our panel of women … Read more

GEN Z: How to make food that Gen Z will crave  – ‘A flavour combination in a new format’

Today Gen Z are challenging companies to the core.    Understanding the key trends of Gen Z behaviour is key to understanding how they will respond to new food products. They are very quick to separate “fake” from “authentic.” They have a strong focus on quality and authenticity and they are not easily swayed by marketing. … Read more