Focus Group Research

Innovate Solutions Focus Groups offer an insight into the mind of the consumer, exploring the reasons they say and think as they do. Our expertly moderated groups provide feedback and insights at all stages of the product development process. 

  • Focus group feedback is an ideal solution for product development and innovation, packaging and brand development, together with new concept research.
  • Focus groups provide detailed, nuanced, qualitative data that cannot be elucidated from quantitative methods.
  • We carefully select the focus group members to suit a clients’ specific target market.