Focus Groups offer an insight into the mind of the consumer exploring the reasons they say and think as they do. Our expertly moderated groups provide feedback and insights at all stages of the product development process. Focus groups offer measured feedback for product development and innovation, packaging and brand development and also for concept research.
Product Assessment & Development
Our sensory suite, with 12 PC equipped tasting ‘pods’ is ideal for all types of food and non food sensory testing such as product benchmarking, product optimisation, concept assessment, ingredient and packaging assessment, product claim support, packaging and branding research. Our unique ‘Consumer Express’ option combines tasting and focus group discussions in an extremely cost effective all-in package.
Home Use Testing (HUT)
Home Use Tests (HUT) provide feedback from a more natural and authentic consumer experience. Tests can be run over a number of days or weeks to highlight peaks or troughs in levels of consumer acceptance. HUT feedback is via our customised online questionnaires.
Sensory Profiling uses trained panellists to assess any products against key parameters. This takes the ‘liking’ out of the analysis, focusing instead on assessing products through objective measurements, allowing products to be modified or tweaked for improved consumer acceptance. Suitable for food and non food ‘consumer experiences’. Sensory Profiling provides not only the what, but also the why and the how for relevant product optimisation.
Online research is particularly useful when trying to reach large target audiences quickly and efficiently. Custom questionnaires are created for each project, including images and over 30 different question types. Client supported competitions can receive up to 1000+ responses. Our large database can be segmented to suit our clients regional requirements.
Claim support is an excellent tool for increasing consumer awareness and increasing sales. Consumer endorsements can mean the difference between shoppers picking your product or choosing that of a competitor. Product claims highlight the strengths of your products. Our visual reports are ideal for retail buyer presentations.
Sensory Panel Training
We provide panellist screening, assessment, recruitment and training for both internal and external product assessment panels.
No two projects are the same. If you have specific projects or research requirements we can provide a cost effective customised solution, which avoids the limitations of a ‘one size fits all’ approach. We enjoy projects that are challenging, different and require an alternative approach. Please get in touch with us to discuss any special projects in more detail.