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Expert Sensory Panels
Enable data driven decisions
Home Use Trials
Fully managed food and household product tests
What makes us different?
Connecting directly with consumers, food manufacturers, suppliers and retailers
Sensory Profiling: 80 Trained Sensory Panellists Nationwide and 20,000+ consumer database
The ‘What’ may be product performance relative to the competition, for existing products or NPD samples: What packaging, branding or presentation is preferred by the consumer? What are the consumer’s key satisfaction or purchase criteria? What do consumers like or dislike about a product?
Getting to ‘What’ is the easy bit
The Why and How are
Why do consumers like (or dislike) a product? Is it the taste, the texture? Is it the packaging, branding or even the colours? Why means accurately interpreting consumer and sensory feedback and identifying ways products can be enhanced, changed, improved and made more appealing.