Find Out More About Our Services
New Product Development
Blind Taste Testing
Sensory Packaging Preference
Expert Sensory Panels
Focus Group Research
Product and packaging assessment
Home Use Trials
Fully managed food and household product tests
Enable data driven decisions
What makes us different?
Connecting directly with consumers, food manufacturers, suppliers and retailers
The ‘What’ may be product performance relative to the competition, for existing products or NPD samples: What packaging, branding or presentation is preferred by the consumer? What are the consumer’s key satisfaction or purchase criteria? What do consumers like or dislike about a product?
Getting to ‘What’ is the easy bit
The Why and How are
Why do consumers like (or dislike) a product? Is it the taste, the texture? Is it the packaging, branding or even the colours? Why means accurately interpreting consumer and sensory feedback and identifying ways products can be enhanced, changed, improved and made more appealing.