Services

Find Out More About Our Services

Sensory Research

New Product Development
Optimisation
Benchmarking and
Category reviews
Sensory Profiling
Blind Taste Testing
Sensory Packaging Preference

Expert Sensory Panels

Sensory Profiling uses trained panellists to assess any products against key parameters.

Claim Support

How robust are your marketing claims? · 15,000+ Consumer Database

Focus Group Research

Product and packaging assessment

Home Use Trials

Fully managed food and household product tests

Online Surveys

Enable data driven decisions

What makes us different?

1

Connecting directly with consumers, food manufacturers, suppliers and retailers

2

Customised Consumer Sensory Services

3

Hands on Food Product Development experience

4

We identify the WHAT, WHY and HOW of consumers perceptions

5

Online Surveys, In-House & In Home (Fully Managed Home Usage Trials)

6

Sensory Profiling: 80 Trained Sensory Panellists Nationwide and 15,000+ consumer database
Food Consumer Research and Sensory Testing, is about much more than the ‘What’

The ‘What’ may be product performance relative to the competition, for existing products or NPD samples: What packaging, branding or presentation is preferred by the consumer? What are the consumer’s key satisfaction or purchase criteria? What do consumers like or dislike about a product?

Getting to ‘What’ is the easy bit
The Why and How are
more difficult

Why do consumers like (or dislike) a product? Is it the taste, the texture? Is it the packaging, branding or even the colours? Why means accurately interpreting consumer and sensory feedback and identifying ways products can be enhanced, changed, improved and made more appealing.