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How Is Your Brand Performing?

5 Key Insights About Brands and Quality This month we worked with our partners Myinsightsontime (https://www.myinsightsontime.com) to gain insights on the topic of grocery brands and perceptions of quality. To gather these insights we distributed a 20 question survey to a select group of 100 Irish consumers directly via email. Over 2 days it generated … Read more How Is Your Brand Performing?

5 Key Trends We Have Found From Our Database

Following on from our bi-weekly questionnaires on shopping and eating behaviour during Covid-19 we worked with our partners MyInsightsOnTime to drill into and gather in-depth insights into the topic of food trends. There is no doubt that trends in food, grocery shopping and cooking at home are changing. But what did our panel of women … Read more 5 Key Trends We Have Found From Our Database

GOING SHOPPING IS THE NEW “GOING OUT” SHOPPING AND EATING IN THE AGE OF COVID-19

In these uncertain times, daily life has been turned on its head and we’re all adjusting to what people are calling “the new normal”. In an effort to better understand these changes and how they have affected us here in Ireland, we decided to put our vast and diverse database of testers to good use. … Read more GOING SHOPPING IS THE NEW “GOING OUT” SHOPPING AND EATING IN THE AGE OF COVID-19