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Month: May 2020

3 Key myths about consumer taste debunked

May 15, 2020 by Aidan Murphy

Understanding taste is key to the success of new food products. Most of us assume we can taste the same as everyone else but this is not the case. Challenging these assumptions is crucial to new product development. So what myths about taste are most prevalent? 1. The notion that the tongue is mapped into … Read more

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