Aidan Murphy

This month’s insights report is looking at the topic of kids’ food products. We wanted to understand want influences parents on choosing and buying food products for their kids. We have identified 5 key trends from consumers on what influences their purchasing decisions. To gather this we ran an online survey and partnered with ParentsandBrands … Read more

  This month’s Insights report is all about the topic of food packaging. We wanted to understand what influence packaging has on purchasing decisions and what is important to consumers when it comes to food packaging. We have identified 5 key trends from consumers on the influence food packaging has on their purchasing decisions. To … Read more

Consumers report feeling relaxed and at ease when testing products at home Leading Irish food and drinks sensory testing company, Innovate Solutions’ trusted Home User Testing service can be customized to test any product, from food and beverages to dog food and beauty items Almost 90% of Irish consumers are happy to test food and … Read more

Product packaging can and does influence consumer behaviour. For a lot of companies in the food and beverage industry, packaging is the only way they have to communicate with a large portion of their consumers. The next time you’re in the supermarket, pick any product and see how many other options you have to choose … Read more

80% failure rate of new products means it is more important than ever to engage in rigorous consumer taste testing to ensure brands are successful and not ‘one hit wonders’** Consumers report feeling relaxed and at ease when testing products at home Leading Irish food and drinks sensory testing company, Innovate Solutions’ trusted Home User … Read more