90% of Irish consumers happy to test food at home as an alternative to traditional supermarket ‘in-store tastings’

80% failure rate of new products means it is more important than ever to engage in rigorous consumer taste testing to ensure brands are successful and not ‘one hit wonders’** Consumers report feeling relaxed and at ease when testing products at home Leading Irish food and drinks sensory testing company, Innovate Solutions’ trusted Home User … Read more

How, Where and Why Consumers are Buying Irish?

This month’s Insights report is all about the topic of buying Irish. We wanted to understand how, where and why consumers buy Irish. We have identified 5 key trends from consumers on purchasing and trying Irish food products. To gather this we ran an online survey and partnered with ParentsandBrands (https://www.parentsandbrands.com) who ran an online … Read more