Product packaging can and does influence consumer behaviour. For a lot of companies in the food and beverage industry, packaging is the only way they have to communicate with a large portion of their consumers. The next time you’re in the supermarket, pick any product and see how many other options you have to choose … Read more
80% failure rate of new products means it is more important than ever to engage in rigorous consumer taste testing to ensure brands are successful and not ‘one hit wonders’** Consumers report feeling relaxed and at ease when testing products at home Leading Irish food and drinks sensory testing company, Innovate Solutions’ trusted Home User … Read more
This month’s Insights report is all about the topic of buying Irish. We wanted to understand how, where and why consumers buy Irish. We have identified 5 key trends from consumers on purchasing and trying Irish food products. To gather this we ran an online survey and partnered with ParentsandBrands (https://www.parentsandbrands.com) who ran an online … Read more