80% failure rate of new products means it is more important than ever to engage in rigorous consumer taste testing to ensure brands are successful and not ‘one hit wonders’

Consumers report feeling relaxed and at ease when testing products at home Leading Irish food and drinks sensory testing company, Innovate Solutions’ trusted Home User Testing service can be customized to test any product, from food and beverages to dog food and beauty items Almost 90% of Irish consumers are happy to test food and … Read more