Home Use Tests (HUT) provide feedback from a more natural and authentic consumer experience. Tests can be run over a number of days or weeks to highlight peaks or troughs in levels of consumer acceptance.
HUT feedback is via customised online questionnaires.
Key HUT Project 2019
- 800 person consumer Home Use Trial
- Screened and recruited 800+ Irish consumers to participate in a 2 week nationwide home use soft drink trial
- Managed fulfilment of 1,600 client product packs (4,800 samples)
- Managed all participant compliance requirements