Sensory Research
Consumer Sensory Research Solutions
New Product Development & Product Optimisation
Competitor Benchmarking and Category Reviews
Sensory Profiling by Trained Panellists
Blind Taste Testing or Preference Testing
Comprehensive Packaging Assessments
From our custom designed Sensory Lab we measure multisensory touchpoints to understand the total consumer experience; generating data that enables our clients to optimise their products. Our experienced, trained and representative panellists quantitatively determine the sensory attributes of products and influential aspects of packaging.
- When it comes to testing your product there are many effective ways of going about it. Your specific research objective determines the appropriate methodology.
- If you have a product that requires tasting or smelling, Innovate Solutions delves deeper into what your target consumers are thinking and feeling.
- In sensory research, you can utilize the five senses – sight, smell, hearing, taste and touch – to uncover consumer insights.
- Allowing consumers to use their senses to test and observe your product can give you much deeper and more useful actionable insights into how your product compares to the competition and ranks on overall consumer satisfaction.
- Benchmarking provides you with an in-depth review of sensory analysis and consumer preferences which will help you determine what attributes are driving consumer acceptance in a category.