Discerning and informed consumers now have more control than ever over new food and beverage product success. Convenience, sustainability, traceability, and in particular palatability (taste) will determine a products fate.
Innovate Solutions delivers independent consumer sensory research which identifies a product’s overall desirability.
Independently verified consumer feedback for taste, aroma, appearance and texture, gives your product a much higher chance of marketplace success.
It is much better to find out early in the NPD process, and more cost effective.