Aidan Murphy 
Today Gen Z are challenging companies to the core. Understanding the key trends of Gen Z behaviour is key to understanding how they will respond to new food products. They are very quick to separate “fake” from “authentic.” They have a strong focus on quality and authenticity and they are not easily swayed by marketing. … Read more
Working from home has led to new patterns in consumer behaviour. During the past few weeks, we are seeing a dramatic rise in Ireland in snacking from home, an increase in home cooking, coupled with an increased demand for dry storage products such as beans, cans and pulses. In many ways, the consumer, based … Read more
According to Nielsen research over 80% of products fail after launch. The odds it would seem are stacked against any brand launching a new product. So what are food innovators getting wrong? “People don’t always tell the truth; people don’t think how they feel and people don’t always do what they say.” A neuroscientist once … Read more
How can marketers ensure they have the recipe for success? Have you seen Burger King’s new advertising campaign of the Mouldy Whopper? This stunningly disruptive advertising campaign has at its heart a desire to bring consumers back to a safe place where they know that freshest ingredients are being used during preparation. In the commercial, rather … Read more