Aidan Murphy

This month’s Insights report is all about the topic of buying Irish. We wanted to understand how, where and why consumers buy Irish. We have identified 5 key trends from consumers on purchasing and trying Irish food products. To gather this we ran an online survey and partnered with ParentsandBrands (https://www.parentsandbrands.com) who ran an online … Read more

Innovate Solutions’ complete-home product testing service selects target consumers, sends the products to consumers, manages the surveys and compiles detailed insights reports for you to learn more about your target consumers’ tastes, likes and dislikes. Home User Testing means consumers test products from the relaxed environment of their own homes. From recruiting target consumers to … Read more

In February we carried out an online survey on the topic of food trends arising from COVID and worked with our partners ParentsandBrands.com (https://www.parentsandbrands.com) to gain insights into what has changed in the past 12 months. An online quantitative survey of 19 questions was distributed via email during February 2021 to 393 Irish consumers across … Read more

In November we carried out an online survey on parents attitudes to kids food products and worked with our partners Myinsightsontime (https://www.myinsightsontime.com) to gain insights into their attitudes and shopping habits for kids food products. An online quantitative survey of 21 questions was distributed via email to our panel during November to 303 Irish female … Read more

During October we worked with our partners Myinsightsontime (https://www.myinsightsontime.com) to gain insights on the topic of healthy food shopping and eating! To gather these insights we distributed a 20 question survey to a select group of 410 Irish consumers directly via email. Over 7 days it generated 163 complete responses. Myinsightsontime then ran an online … Read more