GEN Z: How to make food that Gen Z will crave  – ‘A flavour combination in a new format’

Today Gen Z are challenging companies to the core.    Understanding the key trends of Gen Z behaviour is key to understanding how they will respond to new food products. They are very quick to separate “fake” from “authentic.” They have a strong focus on quality and authenticity and they are not easily swayed by marketing. … Read more

When you launch a new product it is more likely to fail than to succeed. How muti-sensory testing can enable success.

According to Nielsen research over 80% of products fail after launch. The odds it would seem are stacked against any brand launching a new product. So what are food innovators getting wrong? “People don’t always tell the truth; people don’t think how they feel and people don’t always do what they say.” A neuroscientist once … Read more