Aidan Murphy

5 Key Insights About Brands and Quality This month we worked with our partners Myinsightsontime (https://www.myinsightsontime.com) to gain insights on the topic of grocery brands and perceptions of quality. To gather these insights we distributed a 20 question survey to a select group of 100 Irish consumers directly via email. Over 2 days it generated … Read more

5 Key Trends On Buying Irish Products Following on from our food trends research during Covid-19 we worked with our partners MyInsightsOnTime to discover your views on the topic of buying Irish products. A 25 question survey was distributed to a select group of Irish consumers directly via email. The survey was live for 3 … Read more

Following on from our bi-weekly questionnaires on shopping and eating behaviour during Covid-19 we worked with our partners MyInsightsOnTime to drill into and gather in-depth insights into the topic of food trends. There is no doubt that trends in food, grocery shopping and cooking at home are changing. But what did our panel of women … Read more

Understanding taste is key to the success of new food products. Most of us assume we can taste the same as everyone else but this is not the case. Challenging these assumptions is crucial to new product development. So what myths about taste are most prevalent? 1. The notion that the tongue is mapped into … Read more

In these uncertain times, daily life has been turned on its head and we’re all adjusting to what people are calling “the new normal”. In an effort to better understand these changes and how they have affected us here in Ireland, we decided to put our vast and diverse database of testers to good use. … Read more