During October we worked with our partners Myinsightsontime (https://www.myinsightsontime.com) to gain insights on the topic of healthy food shopping and eating! To gather these insights we distributed a 20 question survey to a select group of 410 Irish consumers directly via email. Over 7 days it generated 163 complete responses. Myinsightsontime then ran an online … Read more
5 Key Insights About Brands and Quality This month we worked with our partners Myinsightsontime (https://www.myinsightsontime.com) to gain insights on the topic of grocery brands and perceptions of quality. To gather these insights we distributed a 20 question survey to a select group of 100 Irish consumers directly via email. Over 2 days it generated … Read more
5 Key Trends On Buying Irish Products Following on from our food trends research during Covid-19 we worked with our partners MyInsightsOnTime to discover your views on the topic of buying Irish products. A 25 question survey was distributed to a select group of Irish consumers directly via email. The survey was live for 3 … Read more
Following on from our bi-weekly questionnaires on shopping and eating behaviour during Covid-19 we worked with our partners MyInsightsOnTime to drill into and gather in-depth insights into the topic of food trends. There is no doubt that trends in food, grocery shopping and cooking at home are changing. But what did our panel of women … Read more
Understanding taste is key to the success of new food products. Most of us assume we can taste the same as everyone else but this is not the case. Challenging these assumptions is crucial to new product development. So what myths about taste are most prevalent? 1. The notion that the tongue is mapped into … Read more